This 18% Ecommerce Tax

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In this straight-up, no-fluff Q&A, Shoaib Ahmed Baig—founder of IDMPakistan, Elyscents, Oud Al Abraj, Elevate 51, and Core47.ai—opens up about the harsh impact of the new 18% tax on ecommerce businesses in Pakistan. He also reveals exactly how much he spends every month on ads, breaks down his personal budgeting mindset across multiple 8-figure brands, and answers the big question: can you actually use RedotPay to run Meta ads from Pakistan? If you're in ecommerce, digital marketing, or running ads at scale, this is something you can't afford to miss.

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