Think "Strategy First" To Create Your Ecommerce Business Strategy | Tactics Vs. Strategy

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Let Robin Smith, CEO of VL OMNI explain the difference between tactics and strategy and why brands make mistakes by not thinking strategy first. This is your ecommerce business strategy roadmap to grow ecommerce sales.

Having the right technology is also key to succeeding in a digital world today. For instance, marketplaces like Amazon are there to provide you with the marketplace/platform and your business is responsible for understanding how the marketplace works. This is why strategy is fundamental to map out your business trajectory and scale with ease. It's all part of creating a multi-channel ecommerce strategy that empowers your growth.

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