The Secret Behind Brand Growth in India !

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In India, every decade one thing changes the market completely distribution. From kirana trade in the 1980s to modern trade in the 2000s, e-commerce in the 2010s, and now quick commerce in the 2020s, the winning brands are those that adapt fastest. The product may remain the same, but the channel decides who leads and who gets left behind. This is called channel innovation. Even the best product can fail if it is not on the right channel at the right time. To build a one crore business, focus on finding and adapting to the right distribution channel — because distribution is the real game changer.