The Retargeting Strategy for your E-Commerce Business

If you want to look at the details in the slides, you can download them here:
https://get.pirateskills.com/1kto5k

Retargeting is the easiest start
- Retargeting has the highest conversion rates
- Retargeting requires the lowest amount of budget
- But we have to manage consent and setup audiences

1. Basic retargeting strategy
- Include everyone who visited your shop in the past 30 days
- Exclude everybody who purchased something in the past 180 days

2. Intermediate retargeting strategy based on the shopping behavior
- Pageviews
- Product views
- Add to carts
- Initiate Checkout
- Purchase

3. The Advanced retargeting strategy is basically the same as the intermediate stage but now we are looking closer at the timeline and create audiences for the people who visited our website at certain times

#retargetingstrategy #adcampaigns #ecommerce #pirateskills #growthmarketing

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Thanks for watching,

Ben