The Only Black Friday Guide Your Brand Needs (Last Minute!!)

Work With My Agency (The Moonlighters): https://themoonlighters.com/apply/?utm_source=content&utm_medium=youtube&utm_campaign=apply&utm_term=sam+piliero&utm_content=l106

If you are new to this channel, there's a bit you should know about me...

2012 - Sold my first product online, a camping blanket.
2014 - Opened my first shopify store and launched my first facebook ad
2017 - Sold my shopify store
2018 - Recruited by VaynerMedia’s ecommerce team. Team Member #5. Ran ads for Liquid IV, Supergoop and Young Nails.
2019 - Joined BarkBox as Director of Emerging Channels
2020 - Ran ads
2021 - BarkBox grows from 150mil to 2.5B, goes public on NYSE.
2022 - Started The Moonlighters
2023 - Started exclusively hiring top 1% media buyers.
2024 - Fired sales team, my business partner speaks to every client before we work together.
2025 - 150+ clients served.

Free Resources:
Ad Creative Library: https://themoonlighters.com/creative/?utm_source=content&utm_medium=youtube&utm_campaign=creative&utm_term=sam+piliero&utm_content=l106
All My Free Stuff (Ad Creative Library, Etc, etc, etc,): https://themoonlighters.com/free/?utm_source=content&utm_medium=youtube&utm_campaign=resources&utm_term=sam+piliero&utm_content=l106
My 22 Page Written Guide On How To Setup And Optimize Your Ads: https://themoonlighters.com/guide/?utm_source=content&utm_medium=youtube&utm_campaign=guide&utm_term=sam+piliero&utm_content=l106
Case Study: How We 10X'd a Brands' Sales In 40 Days While Increasing Their ROAS By 23%: https://themoonlighters.com/case-study/?utm_source=content&utm_medium=youtube&utm_campaign=case+study&utm_term=sam+piliero&utm_content=l106

Connect on Instagram: https://www.instagram.com/sampiliero/
Join my team: https://themoonlighters.com/careers/?utm_source=content&utm_medium=youtube&utm_campaign=join+team&utm_term=sam+piliero&utm_content=l106

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If you're prepping for Black Friday, this is the only video you need. I break down the most effective Facebook ads strategies specifically for Black Friday. Whether you're new to Facebook advertising or need a quick refresh, I show you exactly how to run Facebook ads, how to setup Facebook ads, and how to create Facebook ads that convert.

Watch as I walk you through a full Facebook ads tutorial, perfect for anyone running ecommerce Facebook ads or building out a Facebook ads campaign for their store. If you're a beginner, you'll learn Facebook ads for beginners step-by-step. If you're scaling, you'll discover the latest Facebook ads strategy to maximize your return.

This is also a quick-start for brands that are behind—because it’s never too late. Whether you’re deep into Facebook marketing, working on digital marketing, or just starting with FB ads, I’ve got your ecomm Facebook ads covered.

Learn how to use Facebook ads in a last-minute, high-impact way to crush your Black Friday sales.