The IKEA Company's E-Commerce Strategy

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???? Research Paper Description: IKEA embraced e-commerce after sales dropped, leveraging social media, resources, and a tech-savvy audience to adapt. Early delays posed growth hurdles.

???? Text Version: https://studycorgi.com/the-ikea-companys-e-commerce-strategy/
✔️ Topics: Business, Commerce, IKEA
✔️ Language: ???????? English
✔️ Words: 552

???? References:
Hagberg, J., & Jonsson, A. (2022). Exploring digitalization at IKEA. International Journal of Retail & Distribution Management, 50(13), 59-76. Web.
Sentance, R. (2018). The week in digital transformation: IKEA’s evolution, digital leaders behind on mobile & hacker CIOs. Econsultancy. Web.

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