The Hidden E-Commerce Trend No One Is Preparing For

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In this first-ever episode of the Social Commerce Club podcast, the team breaks down a massive shift happening in e-commerce that almost no brand is ready for. TikTok Shop’s explosive Black Friday growth, the rise of 24/7 live streaming, creator-led brands, AI-generated influence, and the death of traditional DTC playbooks — it’s all here.

This conversation uncovers why commerce is becoming entertainment, why authenticity is beating AI, why creator armies are outperforming influencer “faces,” and why the next wave of e-commerce will reward brands who move fast and think differently.

If you're in social commerce, e-commerce, marketing, media buying, or the creator economy… this episode will show you where the future is heading.

????TIME STAMPS:
00:00 – Intro & What This Podcast Is About
01:04 – Why Social Commerce Needs a New Conversation
04:00 – The Team Behind SCC & Their Story
07:00 – TikTok Shop’s Black Friday Shockwave
12:00 – Live Shopping: Entertainment Is the Future
17:00 – Authenticity vs AI: What Consumers Really Trust
22:00 – Jake Paul, AI Virality & Creator-Led Brands
27:00 – The Creator Army Strategy vs One Big Influencer
32:00 – Will AI Influencers Replace Humans?
37:00 – AI in Organizations: The Real Problems & Risks
42:00 – Why Brands Must Adapt Faster Than Ever
46:00 – Behind the Scenes: SEC’s Massive Industry Demand
48:45 – Final Words & Episode Close

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*Who am I, and why should you listen to me?*

As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.

I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.

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