The Future of Retail Media | The Loop Marketing Podcast S1:E5

“It’s time for the real marketers to stand up.”

Is your media strategy prepared for a cookieless future? Retail media is a key part of any future-thinking omnichannel marketing strategy. Learn what retail media advertising is, how to do it well, and how to measure marketing ROI in this episode of The Loop Marketing Podcast.

Q&A
What is retail media and what’s driving its massive growth? 
What’s the importance of reaching consumers before the point of purchase?
What is a connected commerce strategy? 
How do you link retail media, D2C, in-store, and e-commerce channels to measure success? 
What have you learned in your experience with clients to help move brands forward using retail media?
What industries should be leaning into retail media?
What’s your advice for brands who are intimidated by the cookieless future? 
How do you measure retail media and digital success in a cookieless world? 

Additional Resources:

The CPG Digital Marketing Playbook: https://coegipartners.com/the-cpg-digital-marketing-playbook/
Retail Media Explained: Connected Commerce Strategy: https://coegipartners.com/retail-media-explained-connected-commerce-for-cpg-brands/


For audio only, find The Loop Marketing Podcast on all streaming services or on our website: https://coegipartners.com/the-loop-marketing-podcast/

Listen Now
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About Coegi

Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/

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Chapters:
0:00-0:20 Intro
0:21-1:30 Explaining Retail Media
1:31-3:12 How Retail Media Drives Sales
3:13-4:46  Data-Driven Connected Commerce Strategy 
4:47-7:34  Connecting Retail Media Data to Measure Success
7:35-9:23 Best Practices for Retail Media Advertising
9:24-12:30 Industries that Should Use Retail Media Ads
12:31-14:47 Advice for Brands 
14:48-18:30 Cookieless Attribution and Measurement Solutions
18:31-19:06 Outro