The ecommerce holiday marketing strategy to drive more sales in Q4

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A strong holiday marketing strategy can make or break your Q4. November and December drive over $1 trillion in ecommerce spending, with conversions spiking up to six times higher during the Cyber Five. But with ad costs rising and competition at an all-time high, marketers need to move fast and optimize smarter.

In this episode of Closing Time, Val chats with Jonathan Naccache, Co-founder and President of Webistry, a performance marketing agency that helps brands win on Meta. Jonathan shares how to design high-performing holiday campaigns—from choosing the right mix of static and video ads, to building mobile-first landing pages, to structuring campaigns that scale throughout Q4.

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Connect with Jonathan Naccache:
https://www.linkedin.com/in/jonathannaccache/

Connect with Val Riley:
https://www.linkedin.com/in/valerie-riley-marketer/

00:00 Introduction
00:56 Barry's career journey
02:59 Importance of message match
06:20 Google's ad prediction model
08:24 A/B testing to drive results
13:11 Gaining paid media experience
15:23 Using the SEMulator tool

#paidmedia #googleads #landingpage

#ecommerce #holidaycampaigns #holidaymarketing