The Business Game Shortcuts: Marketing

Join our hosts on The Business Game, a podcast that moves the needle, as they unlock the secrets of modern marketing success. This power-packed episode features proven marketing strategies from top industry experts who've launched multi-million dollar campaigns, mastered social media marketing, and leveraged AI to dominate their competition. Whether you're struggling with digital marketing, SEO optimization, content creation, or paid advertising ROI, this episode delivers actionable marketing tips that work in 2025. Learn how to build profitable marketing campaigns from our previous guests!

In this episode, you'll discover:

* How to generate 100,000+ impressions organically through TikTok and Instagram content marketing without spending on paid ads
* The exact marketing strategy used to successfully relaunch American Apparel and create demand from ground zero
* Why traditional SEO is evolving and how to optimize for AI search engines like ChatGPT and Google Gemini
* How to measure marketing ROI accurately by tracking metrics outside platform reporting to avoid double-counting
* The "directionally correct" mindset that helps successful entrepreneurs make faster marketing decisions
* How to build meaningful social media engagement that converts followers into paying customers
* The critical difference between B2B marketing on LinkedIn versus B2C strategies on Instagram and TikTok
* Real-world examples of integrated online and offline marketing campaigns that deliver measurable results

We're excited to be able to offer our Business Game community an affiliate link for their HubSpot sign ups! HubSpot is the #1 CRM tool on the market - making managing clients and customer details easier than ever! Using our link to get started on Hubspot helps to support our work here at The Business Game: http://go.try-hubspot.com/Z6Eq50 start your free trial today!

Thanks to Tala Offshore for sponsoring this episode. For all your remote staffing needs, visit www.talaoffshore.com

Connect with our Guests:

Connect with Lauren Oakes
Website: Laurenoakes.com
Instagram: justlaurenoakes
Email: hey@laurenoakes.com
LinkedIn: / laurenoakes11

Connect with Joshua Altman
Website: https://beltway.media/
LinkedIn: / joshuaialtman

Connect with Greg Cassar
Website: https://collective.com.au/
LinkedIn (Greg): / gregcassar

Connect with Kennedy Logan
Website: soboardsocials.com.au
Email: soboardsocials@gmail.com
Website: soboardsocials.com.au
Instagram: soboardsocials

Connect with Peter Curran
Website - https://digitalsurfer.com.au/
LinkedIn - / digital-surfer

Follow us for updates and behind-the-scenes:
TikTok [ / thebusinessgamepodcast ]( / thebusinessgamepodcast )
LinkedIn [ / the-business-game-podcast ]( / the-business-game-podcast )
Facebook [ / thebusinessgamepodcast ]( / thebusinessgamepodcast )
Instagram [ / thebusinessgamepodcast ]( / thebusinessgamepodcast )

This post contains affiliate links. By clicking and purchasing through these links, we may receive a small commission at no additional cost to you. Thank you for supporting our work.

Timestamps
0:00 Introduction
0:57 The Reality of Physical Marketing vs Digital Marketing
1:56 How to Launch a Brand from Ground Zero
3:34 Measuring Marketing Success Outside Platform Metrics
4:15 The #1 Marketing Tip: Focus on Content Creation
6:43 The AI Content Trap You Need to Avoid
7:37 Defining Your Target Demographic Before Creating Content
8:39 Building Campaigns That Resonate Online and Offline
10:52 Why Most Social Media Posts Are Trash
11:19 The Power of A/B Testing in Marketing
12:20 SEO vs AEO: The Future of Search Marketing
14:08 How AI is Transforming Travel E-Commerce Advertising
15:05 Being Directionally Correct in Business and Marketing
16:28 Leading with Value: The Alex Hormozi Launch Strategy
18:14 Embracing Google Algorithm Changes as Learning Opportunities
19:26 Speed to Market Beats Perfection Every Time
21:22 Tracking Campaign Numbers That Actually Matter
23:06 The Police Have the Ultimate Business Model
23:34 Picking Your Core Social Media Platforms
24:00 Viral Posts vs Meaningful Connections That Convert