The Brutal Truth About Scaling eCommerce Beyond Amazon

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What if your Amazon store is booming but your Shopify site is a ghost town?

In this episode, I had a great conversation with Jamie Stenton, Director at Lilac James, to unpack the real strategies that take a brand from $0 traffic to a thriving DTC machine.

We dive into:
- How to drive traffic that actually converts
- Why Facebook & Google Ads “don’t work” for most brands (and how to fix it)
- The truth about the J-curve and why losing money at the start is normal
- How creative testing and customer psychology fuel lasting growth
- The underrated advantage of boring businesses
- And how to make your brand stand out—even when Amazon dominates your niche

Whether you’re an Amazon seller trying to go DTC or an eCommerce brand struggling to scale, this episode is a masterclass in profitable growth!

Dive deeper into scaling your Amazon brand, book a 1:1 strategy session with Sean here: https://calendly.com/sean-stone89/discovery-call

Connect with Jamie Stenton on LinkedIn: https://www.linkedin.com/in/jamie-stenton-023732bb/
Connect with Sean Stone on LinkedIn: https://www.linkedin.com/in/sean-stone/

Learn more about Stone's Goods: https://www.stonesgoods.com/