The BIGGEST Influencer Fails 2025 (And What They Teach Us)

Pepsi just bought Poppi for $2B - but as an Influencer Marketing Experts, we had to break down their Influencer Marketing Fails. From Poppi’s Super Bowl stunt to Pepsi’s Kendall Jenner ad, here are 5 lessons every brand needs when working with influencers.

???? What you’ll learn:
1. How to vet influencers
2. Why audience alignment is everything
2. The danger of co-opting social issues
5. Why co-creating matters
6. The need for diverse, external input

???? 5 Ways To Vet Infuencers: https://www.youtube.com/watch?v=tDo2sBEGpf4&t=2s

???? Try Modash free for 14 days here: https://www.modash.io/?utm_source=modash-youtube&utm_medium=referral&utm_campaign=BiggestBrandFailsVideo

Timestamps:
0:45 Chrishelle Lim & Volvo collaboration
1:43 Poppi’s Super Bowl Vending Machines
2:44 Dylan Mulvaney and Bud Light
3.57 Kendall Jenner and Pepsi
5:52 Charli D’Amelio and Dunkin’ Donuts
7:22 The Snapchat Rihanna and Chris Brown joke
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???? Get tactics & strategies for influencer marketing on our blog: https://www.modash.io/blog
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Modash is an influencer marketing platform listing every creator on Earth on Instagram, TikTok, and YouTube. Get influencer performance & audience insights to confidently choose the right creators. Every time.