Following on from his first appearance on The B2B Club, looking at winning marketing strategies for B2B E-commerce firms, Colin Lewis returns to the podcast to share his top content-related tips for B2B marketplaces.
One of the biggest challenges for new B2B marketplaces emerging onto the scene is generating awareness and attracting both buyers and sellers onto their platform. In this episode, we look at how marketplace operators can construct and implement a content strategy to overcome these problems and start generating traction on their platform.
Colin draws on his marketing expertise and experience in B2B E-commerce and marketplaces to answer the following questions:
- What types of content work best to attract buyers and sellers to the platform?
- Why is educational content so important to gain trust and credibility for your marketplace?
- How can different pieces of content be used to increase stickiness and prevent leakage on the platform?
One of the biggest challenges for new B2B marketplaces emerging onto the scene is generating awareness and attracting both buyers and sellers onto their platform. In this episode, we look at how marketplace operators can construct and implement a content strategy to overcome these problems and start generating traction on their platform.
Colin draws on his marketing expertise and experience in B2B E-commerce and marketplaces to answer the following questions:
- What types of content work best to attract buyers and sellers to the platform?
- Why is educational content so important to gain trust and credibility for your marketplace?
- How can different pieces of content be used to increase stickiness and prevent leakage on the platform?
- Catégories
- E commerce Divers
Ajouter un commentaire
Up Next
Autoplay
-
10:47
How B2B E-Commerce Can Make Sales Bonuses Even Bigger | B2B E-Commerce Accelerated Live E1
-
04:32
Hacks to Increase Your B2B E-Commerce Sales | Grow B2B E-Commerce Business #b2b #b2becommerce #sales
-
17:09
Why B2B need E commerce | Advantages of B2B E commerce | Marketing Plan | B2B Ecommerce
-
01:15
B2B E-Commerce Accelerated | NEW E-COMMERCE PODCAST FOR B2B SALES LEADERS
-
30:05
E131: 13 Underrated LinkedIn Tactics To Drive B2B Sales (£1M Case Study)
-
1:30:45
ML ACADÉMIE FORMATION E-COMMERCE EN LIGNE, ENTREPRENDRE, GESTION PAGE, FRELENCE & COACHING WEBINAIRE
-
01:06
DESACTIVER Facebook RENCONTRE, comment mettre en pause son profil ou un compte Facebook Dating
-
18:53
Un Business Ultra Rentable à Lancer en Afrique : Gagne 1 750 000 FCFA Par Mois
-
04:35
Guadagna con l'affiliazione Agrieuro
-
09:14
MLM/LA PROSPECTION TRADITIONNELLE M'A RUINE ET ET EPUISE DANS MON MLM
Chargement...
Commentaires