The 3 Best Meta Ad Account Structures #metaads

Scaling Meta ads is simple when your account is built right.
Here are the 3 structures we use in 2025:

Under $50k p/m
• ABO testing campaign
• Adv+ scaling campaign for winners
• Retargeting campaign

$50k–$250k p/m
• 3–5 Adv+ campaigns split by creative concept
• Handles higher creative volume
• Feeds the algo more variety, faster

$250k+ p/m
• Spin up a second Meta account
• Introduce cost caps to control CPA at scale

Save this for your next restructure.
Full video breakdown is on YouTube. Follow for more.

#ecommerce #metaads #facebookads #paidmedia #d2c

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