The $100M+ Growth Framework for E-Commerce Brands #shopify #ecommerce

Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan Byers (Co-founder, Aplo Group) as we dive into the crucial—yet often missing—link between marketing and finance in DTC e-commerce.

In Episode 18, Jon and Dylan unpack what it really takes to scale from 7 to 9 figures, and why so many brands stall somewhere in between. From unlearning hustle to hiring the right people, they break down how high-performing brands shift from doing to delegating, and why that shift is non-negotiable.

They explore how hustle becomes a liability beyond $10M, why 10% overhead is the new golden rule, and how smart founders identify and remove the core constraints to growth. You’ll hear why LTV (lifetime value) isn’t just about CAC payback—it’s the key to sequencing sales channel expansion without overspending.

If you’re aiming for 8 or 9 figures, this is the mindset and strategic clarity you need.

Chapters:
2:35 – What Scaling From 7 to 9 Figures Actually Takes
5:48 – The Most Common Mistakes at $1M, $10M, and $50M+
9:15 – Why Every Founder Has to Unlearn the Hustle
11:57 – Sequencing E-Commerce Sales Channels the Right Way
14:35 – How LTV and TAM Shape Growth Strategy
17:08 – The Problem With New Product Trigger-Happiness
20:14 – Should You Launch Products to Smooth Out Seasonality?
23:02 – Hiring Leaders vs. Doers (and When to Do It)
26:30 – Why Overhead Shouldn’t Exceed 10%
29:12 – Avoiding Overhiring With AI and Lean Ops
32:00 – Constraints, Leverage, and Leadership

Free To Grow CFO: https://freetogrowcfo.com/
Aplo Group: https://www.aplogroup.com/
Jon Blair on LinkedIn: https://www.linkedin.com/in/jonathon-albert-blair/
Dylan Byers on LinkedIn: https://www.linkedin.com/in/dylan-byers-046010149/

#ecommerce #dtc #finance #agency #podcast #shopify #ads #scalingyourbrand