Tech Alley Vegas Value Propositions October 2023

Robb Selander’s value proposition Tech Alley meetup kicked off with the tale of Otto Rohweder, the guy who invented sliced bread but couldn't sell it because no one got why it was cool. The point? Value propositions are a big deal! We chatted about what they are— answering the "Why should I buy?" question — and why they matter. Then we dove into questions like whether a product solves a real problem, makes you look good, or just feels right. And hey, always challenge your idea with a "So what?" or "Who cares?" Bottom line: No one's going to care about your product or service unless you make them care. Whether you're a fitness trainer, running a non-profit, or creating an app that’s as disruptive as sliced bread, get that value proposition right, and you're golden.

Robb Selander is the co-founder and Chief Marketing Officer of Red OnX, a fully integrated web platform offering enterprise-level solutions priced for small and medium businesses. With a diverse portfolio of functionality, including a drag-and-drop webpage designer, e-commerce, CRM, automated marketing, funnels, SEO, and more.

Contact Robb Selander through:
LinkedIn: /rselander
Email: robb.selander@redonx.com
Website: https://redonx.com

Video production and editing executed by Ryan Opelac. For all inquiries pertaining to filming services, Contact Ryan Opelac through:
LinkedIn: /ryan-opelac-a989a8220
E-mail: ryanopelac@techalley.org

This video was recorded at Tech Alley
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