Super Coffee: How They Became $200mil Brand in 5 Years

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 14, we dissect into Super Coffee’s business & marketing strategy – The company was started in 2015 by Jordan DeCicco where he wanted to create a healthy coffee alternative that was low in calories, zero sugar, and also made with organic ingredients. Within 5 yrs, the company is now valued over $200 mil. Let's dive into some of their tactics that helped them grow to where they are today.

Timestamps:

01:38 – The Law Of Category. Super Coffee created a niche market in which they were first in and went all in on it.

04:08 - Have a Strong Mission And Story

06:41 - Implement A Push Notification Strategy

09:36 - Be Naive To Success And Learn How To Prioritize. In this segment, we discuss when you should be delegating your tasks & also project management tools that help you stay organized with your projects.

12:20 - Start A Podcast Around Your Brand Thesis. Super Coffee has a podcast called “Positive Energy” where they interview Entrepreneurs, Leaders, Investors and so forth.

14:52 - Find Strategic Investors


ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari