Storytelling In E-Commerce

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If you want to look at the details in the slides, you can download them here: https://get.pirateskills.com/product-story

Do you know the story behind the brand TOMS? Blake Mycoskie, the owner of the shoe brand went to Argentina and realized that a lot of the children were walking around barefoot. So after the crowdfunding failed he started to donate a pair of shoes to children in Argentina for every sold pair. This is by far one of my favorite social entrepreneurship stories as the impact is driven by profit and creates independence of donors.

If you focus on storytelling in e-commerce it forces you to sell a worthy product. Do something that is meaningful to you and try to position your product to stand out.

#b2c #ecommerce #storytelling #pirateskills #growthmarketing

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Thanks for watching,

Ben