Stop Losing Money: E-Commerce Advice That Scaled Brands to $500 Million | Paul Waddy

Paul Waddy is a globally recognised e-commerce expert, author, and strategist. He shares his e-commerce and branding lessons behind scaling brands like Showpo, Budgy Smuggler, Geedup, and Who Is Elijah to over $500M in collective revenue. In this episode, discover why most online stores fail, how to find product-market fit, and what it takes to build a sustainable e-commerce business.

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00:00 Introduction
06:01 Finding Product-Market Fit
13:00 Knowing Your Customer
20:05 The Post-COVID E-Commerce Shift
28:15 Mastering Financial Fundamentals
36:35 Operators vs Dreamers
45:12 Smarter Inventory Strategy
53:08 Marketing Budget Mistakes
01:01:17 Building Talkable Brands
01:09:30 Scaling Through Systems
01:17:02 Real Brand Turnarounds
01:25:44 Futureproofing Your E-Commerce Brand

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