Squaretalk Podcast: EP. 5 – Making the most out of e-commerce marketing with Steph Cook

On the 5th episode of Squaretalk, we chatted with Steph Cook, a lifecycle marketer with nearly five years of experience in helping eCommerce businesses grow both on and off the AdRoll* platform.

In the first part of the podcast, we explored broad topics, like the role of marketing in e-commerce, paid advertisement vs organic, and tips for brands that are just starting out. In the second part, we dig into retargeting, break down some technical terms, loyalty programs, and discuss the nature of various channels, such as Facebook, Google, YouTube, LinkedIn, TikTok, and more.

If you are looking to elevate your e-commerce marketing, this episode will definitely be useful.

*AdRoll is an eCommerce marketing platform that gives growing direct-to-consumer brands the power to connect with people everywhere they go online.

Spotify:
https://open.spotify.com/episode/5eYBK88AdkEjZTvTw9IXCO

Apple podcasts:
https://podcasts.apple.com/us/podcast/squaretalk-ep-5-making-the-most-out-of-e/id1586820947?i=1000544206240

Anchor:
https://anchor.fm/squaretalk/episodes/Squaretalk-EP-5-Making-the-most-out-of-e-commerce-marketing-with-Steph-Cook-e1bc3sh

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Website:
https://www.squareshot.co/


1:03 – Who is Stephanie Cook
3:30 – What is marketing?
3:51 – What is the first step to understanding your brand
5:14 – How to cater to your customer
07:33 – What is organic marketing?
08:44 – How to make a passerby customer into a loyal customer
10:18 – Can you spread yourself too thin? What do you focus on?
12:37 – What defines web marketing?
13:05 – Affiliate marketing
14:58 – Trends, shifts and the value of working with authenticity
19:50 – Video is booming. What do you do with it?
22:48 – How to make the most out of a starting budget
27:15 – Analyzing the effectiveness of your campaigns
29:56 – Loyalty programs and AB testing for retargeting
33:24 – Creative ways to do retargeting
34:21 - How much of your budget do you put into retargeting and user acquisition?
38:35 – Role of Youtube in marketing and eCommerce
41:17 – Breaking marketing sterepty[es
43:30 - Outro