Social media trend #4 in 2023 is all about the future of shopping on social. Want to read the full report?? Click here: http://ow.ly/Bf4q50LE9No
Despite the success of social commerce in China, North American and European consumers haven’t shown much interest—so much so that Meta decided to shut down its live commerce functionality on Facebook and affiliate product tagging option on Instagram. TikTok has also scaled back its e-commerce plans, delaying the launch of live shopping.
With almost every major network pulling back its social commerce plans, the promising future of social shopping feels further off than anticipated.
???? Follow Robyn for more Girl Boss advice:
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???? Get more of our sweet, sweet expertise over on the Hootsuite blog: https://blog.hootsuite.com/
???????????? Subscribe to our (other) YouTube channel, where we share our social media experiments, tips, and strategies every week: @Hootsuite Labs
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Despite the success of social commerce in China, North American and European consumers haven’t shown much interest—so much so that Meta decided to shut down its live commerce functionality on Facebook and affiliate product tagging option on Instagram. TikTok has also scaled back its e-commerce plans, delaying the launch of live shopping.
With almost every major network pulling back its social commerce plans, the promising future of social shopping feels further off than anticipated.
???? Follow Robyn for more Girl Boss advice:
https://www.tiktok.com/@girlbosstown
https://www.instagram.com/girlbosstown
???? Get more of our sweet, sweet expertise over on the Hootsuite blog: https://blog.hootsuite.com/
???????????? Subscribe to our (other) YouTube channel, where we share our social media experiments, tips, and strategies every week: @Hootsuite Labs
???? Plus, stay connected with us on social, obvi:
TikTok: https://www.tiktok.com/@hootsuite
Instagram: https://www.instagram.com/hootsuite/
Twitter: https://twitter.com/hootsuite
Facebook: https://www.facebook.com/hootsuite
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