Social Media and Retail Velocity Support: Some proven methods for creating awareness, consideration, and trial at Retail
While many brands spend a lot of their attention and budget on digital support for E-commerce and/or Amazon sales, brick-and-mortar stores are typically the primary sales channel and often get neglected. For most CPG and Beverage brands this is a huge miss and one that needs to be corrected.
Join Adam Brown, President and Founder of Sircle Media to discuss his thoughts on:
- Supporting Retail Velocity with strategic social media tactics
- How to think about the use of both influencers and paid social in the awareness journey
- Deploying third-party platforms, as well as some methods for activating local enthusiasts to pick up product in store
While many brands spend a lot of their attention and budget on digital support for E-commerce and/or Amazon sales, brick-and-mortar stores are typically the primary sales channel and often get neglected. For most CPG and Beverage brands this is a huge miss and one that needs to be corrected.
Join Adam Brown, President and Founder of Sircle Media to discuss his thoughts on:
- Supporting Retail Velocity with strategic social media tactics
- How to think about the use of both influencers and paid social in the awareness journey
- Deploying third-party platforms, as well as some methods for activating local enthusiasts to pick up product in store
- Catégories
- E commerce Amazon
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