Simpl Product All Hands

We were super-pumped to host our 1st Product All Hands, at the sprawling Hotel Lalit Ashok in Bengaluru. The best of our talent from across engineering, sales, product, design, and marketing came together to solve burning questions holding back e-commerce adoption in India.

• How can merchants increase cart conversion?
• How to prevent customer drop-offs?
• How can UX and design help customers have a seamless shopping experience?

Gen Z and millennial consumers demand convenience, speed, and flexibility when it comes to online shopping. But poor UX at checkout, speed, and trust are hurdles to e-commerce adoption and break the customer journey leading to high cart abandonments and poor consumer experience. What this also leads to is a high dependence on Cash on Delivery (CoD), where 60-70% of transactions are CoD-based in India. While this suggests a trust deficit, it also results in high inefficiencies for e-tailers, including high returns and low transaction frequency and volumes.

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