Bath & Body Works is launching a small assortment of evergreen products on Amazon next year to "test and learn" and build reviews. But is this the right move right now? Chris suggests focusing on stores and preparing sites for LLM search instead of boosting Amazon's dominance.
#BathAndBodyWorks #Amazon #RetailStrategy #LLMSearch #Ecommerce
#BathAndBodyWorks #Amazon #RetailStrategy #LLMSearch #Ecommerce
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