Should an ecommerce store charge for returns?

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Should you charge for returns? ????

Opinions are split on this topic!

In my coaching sessions this week, I shared that I haven't seen charging for returns significantly impact conversion rates. The cost of returns can skyrocket to 60% of the original order value! Even major retailers like Zara and Amazon are implementing restocking fees.

What do you think? Is charging for returns an essential part of enhancing customer experience, or is it a pointless move that eats into your margins? ????

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