Short Story: How did Amazon get rid of its distrust of e-commerce?

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This story is quoted from the book [When Digital Becomes Human: The Transformation of Customer Relationships] written by Steven Van Belleghem. This tells us that the most difficult thing about launching a new business model is to get rid of customer distrust, and the only way to do this is to be extreme customer orientation without compromise.
#distrust #customer #new-business