Shopify Blog SEO Mistakes That Kill Your Traffic Smart Strategy for eCommerce Brands

Most Shopify store owners are hurting their SEO without even realizing it. One of the biggest mistakes? Creating multiple blogs instead of using a simple, focused structure that actually works.

This episode breaks down a smarter approach to organizing your Shopify blog so it drives traffic without competing with your product pages. Tags, structure, and naming all play a role—and this strategy keeps it clean, brand-aligned, and optimized for growth.

Originally created for eCommerce founders and marketers, this is a straight-up guide to fixing the most common Shopify content mistake. If your blog isn’t doing anything for your traffic or search visibility, this is where things start to shift.

What’s Inside:

The truth about Shopify blog structure

Why tags work better than categories on Shopify

What happens when your blog competes with your products in search

A better way to name your blog that fits your brand

Real-world strategy to clean up your content and get results

This isn’t about hacks—it’s about building a blog that actually supports your store and builds authority over time.

Stick around to the end for a key tip that can instantly clean up your Shopify blog strategy.

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*Who am I, and why should you listen to me?*
I’m Kenneth Ott, founder of Metacake – trusted partner with +20 years of experience helping hundreds of brands doing billions in revenue. I helped some of the most influential brands in the world like: Tony Robbins, Groove Life, Old Spice and more

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