Sharing experience in Ecommerce / Mass-Customization / Manufacturing / Online Marketing.

My name is Alexey Mustafin or Lex for short.

I would like to share my expertise in ecommerce / mass-customization / manufacturing & online marketing with you to help you create a more sustainable and viral Ecommerce brand with more engaged customers.

My career in Ecommerce started back in 2009 when I worked in Diamond and then Fashion District in NYC, creating some of the first ever Ecommerce stores for some prominent brands. Magento was still version 0.9 at that point and Shopify didn’t exist.

After NYC, I went through Batch 9 of 500Startups in Mountain View as a CTO of ‘AbbeyPost’ - a fully custom, made-to-measure apparel brand made in the U.S. The company got acquired and I moved onto creating 2 bootstrapped businesses: Buildateam - a platform for managing distributed teams and The Custom Product Builder - a SaaS Ecommerce plugin that allows manufacturers and retailers to offer personalized and customized products online and in-store. We have over 1000 subscribed stores that process over 1mln in sales monthly using our technology.

Over the last 10 years I have built hundreds of engaging and highly-functional Ecommerce stores using various platforms and integrations. I worked with VPs & Directors of large brands such as Ferrari USA, Royal Robbins, H2O Plus, Mamonde, as well as CEOs of Startups such as Pridebites, Shippo, PlayPiper.

I have hands-on experience with many ecommerce platforms: Magento, Shopify, WooCommerce, Reaction Commerce, BigCommerce, custom built platforms, you name it.. I also have experience with React / Node stack, Google Cloud Platform & Kubernetes.

I previously managed large advertising campaigns for Brands through platforms like Facebook+Instagram, Google Ads, Yahoo / Bing Ads & LinkedIn.

I have created successful marketing automation campaigns using HubSpot, InfusionSoft, Mailchimp and custom built platforms for that purpose. I implemented customer support solutions like Zendesk / Gorgias etc into workflow and have helped improve, innovate and automate manufacturing & distribution processes. I helped gain advanced insights using Google Analytics / Webmaster Tools & Mixpanel.

Our team is fully remote and it's been that way for the last 5 years. I have done several talks on managing remote teams and provide help to companies in hiring & managing remote talent.

I believe that nowadays Ecommerce & manufacturing are only catching up with the requirements of an ever-changing and more fragmented market. There are a lot of tools and services that need to be found, connected between each other, configured and properly maintained to achieve high results. I also believe that the World needs a more sustainable & personalized shopping experience. I am here to help you achieve your full potential, skip mistakes and gain more insights. Hit me up if you’d like to talk more.