Setup Meta Pixel Event Manually | Facebook Pixel Tracking for Ecommerce Website [Step-by-Step]

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Want to track every important action on your ecommerce website using Facebook Pixel (Meta Pixel)? In this tutorial, I’ll show you how to set up Meta Pixel events manually — no plugins, no fluff — just clean, accurate tracking for your product views, add to carts, purchases, and more.

Whether you're running a Shopify, WooCommerce, or custom-built ecommerce site, this guide will help you:

✅ Install Meta Pixel correctly
✅ Manually track key ecommerce events
✅ Understand standard vs. custom events
✅ Verify your setup with Meta’s Event Manager
✅ Improve your ad targeting and conversion trackin