Set Up and Use Google Analytics Site Search Information

Google Analytics Site Search lets you understand the extent to which users took advantage of your site’s search function, which search terms they entered, and how effectively the search results created deeper engagement with your site. Installing and understanding Google Analytics Internal Site Search will allow you to optimize your website, increase conversions and play your retargeting strategy since you will be able to understand what your users are looking for, what keywords they are using to do it and which ones are converting the most.

OUTLINE:

00:00 Introduction
00:53 Set Up Internal Search
03:20 Usage Report
06:42 Search Terms Report
08:49 Refined Keyword
10:14 E-commerce Search Term Report
12:11 Search Pages Report
14:13 Summary


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