SEO for E-Commerce

#Ecommerce #SEO Checklist – 11 steps
✔️ Keyword Research
• Single keyword or Head keyword for Category
• Long tail keyword for product pages
• Make an inventory of all products and brands
• Discover all keywords your customer are using
• Focus on Search Volume
• Focus on Relevance
• Focus on Intent – To achieve the sales Funnel
I. Awareness Keywords - Why, reasons, list of, what is, definition
ii. Interest Keywords - How to, ways, guide, Tutorial, Brand Name, company name
iii. Evaluation/Decision keywords - Comparison, price, review, product features, cheap, best, top 10
iv. Purchase/Action phase Keywords - Discount, free shipping, buy now, Coupon, Deal
• Competition

✔️ Dynamic Optimization
• Site Structure
• SSL
• Speed Optimization
• Mobile Friendly
• Category / Sub category
• H1/H2
• Title
• Description
• Product Information
• Image optimization
• Image file name
• Image Alt
• Image Caption

✔️ Internal Linking
• Home – connect all page to header or footer
• Navigation
• Category – link with other product pages
• Product level – link with other product
• Blog Setup – link with product pages and categories


✔️ Technical Issues
• Search pages - should be no-indexed
• Clean Navigation
• Filters - should be no-indexed
• Pagination - should be no-indexed
• Site maps
• Product level duplicate content

✔️ Content
• Too many categories – thin content possibility
• Unique product categories –put at least 15 products in each category
• Content on category page gets benefit on Google

✔️ Linking
• Blocking bad links
• Building new links – guest posting in the best option

✔️ Review Generate strategy
• Unique review
• Unique product reviews – don’t copy from manufactures

✔️ Schema
• Review schema
• Product schema
• Logo schema
• Breadcrumb schema

✔️ Build a brand
• Facebook ads
• Google ads
• Instagram ads
• Pinterest ads

✔️ Distributed Commerce
• Ajker Deal
• Daraz

✔️ Focus on Local SEO
• Focus local keywords
• Submit GMB
• NAP