he Idea of The Little Red App was born when Charlwin Mao , Stanford MBA 2011, met Miranda Qu, the other co-founder in a shopping mall in the United States. They both share a love of travel and they observed that many Chinese tourist come to US for the sole purpose of shopping. The Little Red Book app was created for the next generation shoppers, i.e. those born in 1990s. The Mission of Little Red Book "Find the Good Things in the World".
Another reason for its success "no direct advertising" and "no hidden agenda". Miranda Qu also finds users become more sophisticated since the internet and international travel. Most of her active users are between the age of 9 and 40 and about 90% of them are women. For Little Red Book, it is made up of 2 segments: first the community and second the commerce. Finally, the valuation of Little Red Book come from investment from Tencent and Alibaba in 2018 in the amount of $300 Million US.
Another reason for its success "no direct advertising" and "no hidden agenda". Miranda Qu also finds users become more sophisticated since the internet and international travel. Most of her active users are between the age of 9 and 40 and about 90% of them are women. For Little Red Book, it is made up of 2 segments: first the community and second the commerce. Finally, the valuation of Little Red Book come from investment from Tencent and Alibaba in 2018 in the amount of $300 Million US.
- Catégories
- E commerce Divers
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