Secrets From a Real E-Commerce Pro

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In this episode, I sit down with none other than Rick Watson, a seasoned e-commerce strategist and LinkedIn thought leader with a career spanning ChannelAdvisor, Barnes & Noble, and Pitney Bowes.

We dive deep into:

- Rick’s journey from software engineering to building e-commerce ecosystems.

- Why legacy brands are losing ground to digital natives on Amazon.

- What most brands still get wrong about the marketplace.

- The real power behind Amazon’s retail media machine (and why it’s no longer just for sellers).

- His hot take on the Amazon Unboxed announcements and what they mean for agencies, brands, and non-endemic advertisers.

Whether you're an e-commerce founder, retail marketer, or brand leader trying to navigate the Amazon jungle, this episode will give you an unfiltered look at where retail media is headed and why ignoring it could cost you dearly.

???? Subscribe for more insights from the frontlines of marketplace strategy.

#AmazonAds #RetailMedia #RickWatson #EcommerceStrategy #TheIntrepidSeller

Disclaimer: This episode was recoded in November 2022.