Scaling with Content with Jai Howitt | Glide Agency Podcast

Es Chandra from Glide sits down with Jai Howitt, Founder & CEO of Brand Boostr, to discuss how to produce content for E-Commerce brands, covering points such as balancing scaling vs the cost of production, how to diversify content risk, where to start with content and how TikTok is a totally different game.

00:00 Welcome
00:20 About Jai Howitt
01:28 From Influencer to Brand Boostr
05:18 Points of Difference
07:00 Working to your Values
11:11 Content is Everywhere You Look
12:46 Balancing Scaling & the Cost of Production
14:33 Outcome Focused Content
16:18 Diversifying Content Risk
16:52 Client Confidence
18:54 Growth Focused vs Image Focused Brands
21:56 Where to Start with Content
24:13 TikTok is a Totally Different Game
27:58 E-Commerce Content on TikTok
29:45 TikTok Ads, ROI & Lead Gen
32:35 Naming This Later

The Glide Agency Podcast is our way of providing as much value as possible by sharing discussions around digital marketing, technology, eCommerce, online advertising, social media and the digital transformation of business, based on the information and discussions provided by various key guest experts on the show.

#glideagencypodcast #ecommerce #digitalmarketingpodcast

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Glide Agency helps e-commerce retailers, disruptive businesses and ground-breaking startups thrive online, by establishing a direct ROI from their digital advertising spend.

We do this by designing and implementing powerful digital campaigns that combine effective creatives and copy, high-level strategy and analytics, and a deep understanding of available technology and media platforms.

We are nimble, fast, ingenious and accountable, aligning with the mindset and expectations of founders.

https://www.glideagency.com/

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