Scaling E-Commerce Profits, Not Just Revenue

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William Harris, founder of Elumynt, breaks down how his agency helps e-commerce brands grow smarter, not just bigger. He shares how understanding P&Ls and EBITDA transformed his agency model, how referrals drive 99% of clients, and why profit trumps top-line growth every time.

Timestamps
00:00 – Meet William Harris of Elumynt
01:00 – Why he left SaaS for agency life
03:00 – Helping $10M–$100M brands grow profitably
05:00 – ROAS myths and profit-first marketing
07:00 – The power of referrals and CFO partnerships
09:00 – Building trust through podcasting
11:00 – Founder-led sales and transparent audits
12:00 – What agencies keep getting wrong

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