Return Labels | Introduction to E-commerce EP6

Find out all you need to know about order return labels. Learn why sometimes you receive a return label with your order and other times you don't.

Most merchants don’t want to make it easy to return something, so they make the customer request the label. A significant number of customers never end up getting around to returning the item. Pre-printing return labels and putting them in each box also has an additional cost to the merchant. In recent years some merchants have added a return portal where the customer can request and print return labels and also get offered to exchange the item for something else.

Other merchants prefer to make returns easier for their customers. Timberland, a popular brand that makes boots and shoes, always makes sure to include a shipping label in its packages. If a customer orders the wrong size, he can easily return the item and order a new one. This has become less common over the past few years.

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