Retail in 10: Navigating Retail’s Next Era in E-Commerce

In this episode of Shelf Talk, we’re joined by Jorge Aldaz, Customer Success at Amazon Spain, to explore the evolving landscape of e-commerce and social commerce in Western Europe. Jorge shares firsthand insights into how consumer behavior, technology, and market dynamics are reshaping retail across the region—and what brands and businesses must do to stay ahead.

Hosted by: Kristina Campbell, Global Marketing Manager, Retail Solutions, developing and implementing marketing strategies for the retail industry and its solutions, drawing on a strong foundation in real estate, private equity, and fintech. Driven by a passion for digital transformation, to creating lasting value for customers and business partners.

Guest Speaker: Jorge Aldaz, Customer Success at Amazon Spain, has three years of experience helping clients like Amazon gain market insights and drive improvements in areas such as Category Management, Vendor negotiation, and Strategic decisions. Previously, as Sales and Marketing Director in California in a regional company, Jorge expanded business influence and revenue during the COVID pandemic. With a Master's in Big Data, Jorge excels in analytics, managing complex projects like RDH development. Passionate about solving complex tasks and continuous improvement, Jorge continues to drive success and innovation at NIQ.

**Explore More from NIQ:**
Global Thought Leadership:
https://www.youtube.com/playlist?list=PLMRgihTSpjRYNTGXGbQ5-SWHFHKo6dq5P

FMCG Insights and Solutions:
https://www.youtube.com/playlist?list=PLMRgihTSpjRaV289tDPEgE0B0r1XMSjfB

Retail Insights and Solutions:
https://www.youtube.com/playlist?list=PLMRgihTSpjRa3esw0Jk6gj3xz6JS73TI-

Stay ahead of the curve with NIQ—where insights drive success!

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**About NIQ**

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NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Today, NIQ operates in more than 95 countries covering 97% of GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

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