Rack Room Shoes increases conversions by 25% with AI‑assistance from Dynatrace

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In this video, Kevin McNall, Director of Digital Projects and Practices at Rack Room Shoes, explains why the company needed to digitally transform and the complexities that came with it. He shares why customer experience is so important, and how they now have complete visibility into the user experience, directly informing and shaping the design of Rack Room’s e-commerce platform. He will also share how Davis provides real-time, highly accurate and actionable insights into performance issues reducing false positives and helping Rack Room Shoes to deliver seamless customer journeys. See their story here: https://dynatr.ac/3esJcMf

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