Protecting Your Brand with The Biz Lawyer Rosezena Williams

On today’s episode, we learn valuable tips about trademark, copyright law and securing our personal brand with The Biz Lawyer, Rosezena Williams.



Rosezena specializes in trademarks for beauty, fashion and entertainment brands. She’s amazing at marketing and very successful at securing the vision of her clients.



You’re going to walk away from this episode feeling more knowledgeable about copyright, and more equipped to win in your business.



Rosezena knew she wanted to be in international business law since age 5 (wow), and during her undergraduate studies, one of her professors was a trademark lawyer and catered the class towards trademark law. She got a letter of recommendation from her and continued on to law school with a focus in intellectual property.



A lot of people haven’t been given the right information about trademark law. Personally I’ve learned so much about the importance of protecting my intellectual property during the legal process that Rosezena led me through, while obtaining my own trademark.



For instance, if you hire a designer that creates your logo, they own the copyright by default. So Rosezena encourages us to enter in to a work-for-hire agreement, so that we can own our own logo outright.



We chat about how trademark law works in the beauty realm, how to research to see if a business name is available, and what constitutes required ingredient disclosure verses trade secrets.



We also talk about the limitations of specific trademarks, how renewals work, and how to know what class of business and region you need to register in.



Now that Rosezena’s brand is so huge online, she even shares how she’s had to protect her own brand from plagiarism and copyright infringement.



Creatives often shy away from administrative work, but taking time to register our intellectual property is a must to protect the rights of our own names, brands and likeness. If you feel overwhelmed but know you need to learn more, I encourage you to connect with Rosezena.



Follow Rosezena (RJ) on Instagram: @thebizlawyer



Visit her website: www.rjpiercelawgroup.com


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