POV You finally get a brand deal

This is exactly what the email chain looks like too ????

Brand deal offers that sound exciting until you get hit with a six-paragraph script that’s stiffer than a corporate memo ????. And then, of course, they only want to pay if the video goes viral. Not how this works, folks and it’s a BAD strategy for your business.

For the entrepreneurs out there looking to work with creators, it doesn’t have to be this way. Having generated multiple millions through my e-commerce and digital marketing brand, here’s what works best and how you can get the most out of your brand deals

Be Clear on Objectives: Whether it’s brand awareness, conversions, or building social proof, clarify what you want upfront. That way, the content aligns perfectly with your goals.

Trust the Creator’s Expertise: You’ve chosen this creator for a reason—let them do what they do best. Provide key points, but allow them to deliver in their authentic voice. Forced scripts rarely connect with audiences.

Set Realistic Expectations: Virality is never guaranteed, but consistency, engagement, and brand alignment are. Focus on relationship-building and long-term impact rather than just quick wins.

Ensure Fair Compensation: Creators bring value to your brand. Pay fairly for their time, effort, and influence, rather than banking on uncertain results. Strong partnerships lead to better outcomes in the long run. Remember they have worked for YEARS to curate an audience - it’s not just a 30 second video you’re buying.

For entrepreneurs who get this right, brand deals can be game-changers. ????

#BrandDeals #EcommerceMarketing #ContentCreator #InfluencerMarketing #EntrepreneurLife #DigitalMarketing #ContentStrategy #SocialMediaMarketing #CreatorEconomy #MarketingTips

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