Pinterest's stock popped after it released its quarterly earnings, when CEO Bill Ready said that Gen Z, the largest and fastest-growing cohort of users on Pinterest, was leading the uptick in user base and revenue. Ready explained that Gen Z often doesn't have the words to describe what they're looking for, and Pinterest's algorithm populates beautiful imagery that meets or exceeds their expectations. PacSun is a brand that's seen a strong ROI on Pinterest. Jason Parks finds an interesting comparison between TikTok and Pinterest. Gen Z loves TikTok because they don't need to search, and Pinterest is also tapping into this.
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