Pinterest is Aging Down | Time to Market to Gen Z on Pinterest

Gen Z is rapidly becoming the dominant demographic on Pinterest. Learn why this generation is crucial for your marketing strategy, understand their unique use of Pinterest as a search engine, and discover key strategies to effectively target Gen Z.

With stats showing significant growth, Kate shares practical advice on optimizing for search, creating engaging content, and aligning with Gen Z's values and aesthetics. Whether you're an e-commerce seller or content creator, this episode is packed with actionable tips to help you succeed on Pinterest.

If you’re looking for a team to help you get in front of Gen Z, the Simple Pin team is eager and willing to take a look at your business, talk about your goals, and help you decide if Pinterest is your next marketing move. Book a call with our team. https://bit.ly/4neBf0A
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Links mentioned in the episode:

???? Pinterest Business blog: Gen Z marketing insights - https://business.pinterest.com/en-gb/blog/gen-z-marketing-on-pinterest/

???? Pinterest Trends Tool - https://trends.pinterest.com/

???? 2025 Pinterest stats - https://sproutsocial.com/insights/pinterest-statistics/

???? Social Media Today Stats - https://www.socialmediatoday.com/news/pinterest-shares-report-gen-z-user-trends/716769/

???? Buying Behavior of Gen Z - https://www.britopian.com/wp-content/uploads/2025/03/Gen-Z-Purchasing-Behavior-2025.pdf

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???? FREE Pinterest Keyword Planning Guide - https://bit.ly/43x8C7M

✨ Get our FREE Getting Started on Pinterest video guide - https://bit.ly/3Wi2z31

???? Sign up for our FREE weekly newsletter, Pinterest Made Simple. Tips, tricks, resources, and the latest Pinterest updates! https://bit.ly/4na3hu5

WATCH THIS NEXT:
Pinterest for Dummies: https://youtu.be/TaHDsr6-3hs?si=9sPTCllXxECT8Pq2
Don't fall for this marketing trap - https://youtu.be/hQx5ArTn4X8?si=xzaUaZKLkMowtLI-

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Time Stamp:
00:00 Introduction and Welcome
00:05 Understanding Gen Z on Pinterest
04:19 Gen Z's Unique Pinterest Usage
07:04 What Gen Z Looks for on Pinterest
10:42 Effective Marketing Strategies for Gen Z
16:20 Conclusion and Encouragement