Pinterest introduces AI-powered personalization for shoppers

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Pinterest is transforming into an “AI-enabled shopping assistant” through new features that personalize fashion and home discovery.

Updates include “Make it yours,” “More ideas,” and “All saves,” plus U.S. and Canada trials of “Styled for you” and “Boards made for you,” which create AI-generated outfit collages and curated boards. These tools merge generative AI with editorial insight to turn inspiration into purchase-ready experiences.

The move builds on Pinterest’s recent AI search, ad, and shopping enhancements.

Pinterest is deepening its role as a discovery-to-purchase destination powered by AI.

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