Pakistan’s e-commerce sector hits $7.7bn - What are the Issues ? Saqib Azhar

Despite a 17% annual growth forecast, SMEs struggle with payment barriers, unreliable internet, and consumer trust issues

Pakistan’s e-commerce sector was valued at $7.7 billion in 2024, with retail e-commerce accounting for $5.4 billion, according to Payment and Commerce Market Intelligence (PCMI), a subsidiary of America’s Market Intelligence. Despite a projected compound annual growth rate (CAGR) of 17% through 2027, small and medium-sized enterprises (SMEs) are facing significant challenges as they attempt to tap into the growing global e-commerce market.

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