Outselling the Competition #B2BBreakthrough #MarchExpo2025

In this episode of B2B Breakthrough, recorded on the sidelines of Alibaba’s March Expo, Ciara Cristo chats with Tim Jordan, E-commerce Seller and Strategy Consultant, and Lulu Yan, Category Specialist at Alibaba.com.

Together, they explore March Expo’s sourcing opportunities, from fast shipping to deep discounts, and uncover trending products in fashion, pets, home & garden, and beauty.

During the month of March, buyers can take advantage of exclusive benefits, including:

- Get up to $20 on shipping fees with orders shipped via Alibaba.com Logistics on your first order.
- Order products that total a certain amount and receive a coupon valued between $5 and $500 at check out.
- Save up to US $30 off with PayPal, Valid on the first purchase on Alibaba.com.

Learn how to navigate rising costs, leverage supplier relationships, and build perceived value in competitive markets. Whether you're scaling your business or spotting the next big trend, this episode is packed with practical strategies to stay ahead.

Join Lulu & Tim as they discuss:
- Two Paths to Product Success: Competing vs. Finding Niches
- Fashion Trends: From Bohemian Dresses to Bell Bottoms
- Leveraging Supplier Intelligence for Early Trend Detection
- Smart Pet Products: The Growing Tech Pet Care Market
- Home & Garden: Regional Design Preferences
- Sports & Outdoor: Capitalizing on the Pickleball Boom
- Beauty Industry: Packaging Innovation & Brand Perception
- Key Takeaways: March Expo Strategies & Economic Opportunities

Tim Jordan is an experienced e-commerce seller, strategist, and business development consultant. Since 2015, he has developed innovative growth strategies for Amazon sellers, helping them navigate the ever-evolving marketplace. As the founder of Hickory Flats and Private Label Legion, he has provided valuable sourcing insights and free resources for e-commerce entrepreneurs. Tim has also worked with leading service providers like PingPong and Sellers Funding and continues to pioneer new e-commerce projects and techniques.

Lulu Yan is a seasoned professional with over 14 years of experience in global commerce and consumer markets. For the past four years, Lulu has been dedicated to cross-border eCommerce in the Beauty and Fashion industry at Alibaba.com. Prior to that, she spent over a decade in Fortune Global 500 multinational consumer goods companies, specializing in shopper marketing, category management, and brand development. Having worked across China, the U.S., France, and Singapore, Lulu brings deep global market insights and a sharp understanding of consumer behavior to every endeavor.

Episode Resources:
Ciara Cristo LinkedIn: https://www.linkedin.com/in/ciaracristo
Tim Jordan's LinkedIn: https://www.linkedin.com/in/timbo-jordan

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