In this video we explore the story of Tyler (Ty) Haney and Outdoor Voices, what happened to the company, and the problematic interaction of Venture Capital and the "natural incentives" of e-commerce direct to consumer (D2C) brands.
When I mention Clif bar -- I misspoke and said "Gary and Kit Crawford" instead of Gary Erickson and Kit Crawford.
Here's an article for more detail:
https://medium.com/swlh/vc-and-ecommerce-the-billion-or-bust-deathpact-e733420bb60
Our store launches this summer! Stay updated and get $10 off your first order:
https://merit.store/pages/newsletter-signup
Our subreddit: https://www.reddit.com/r/meritstore
Here are some time-stamps that may help out:
How Outdoor Voices Got Started: (0:00)
Things Start To Go Wrong: (1:12)
E-Commerce Economics Are Not Tech Economics: (2:24)
How VC Investment Changes Founder Incentives: (5:05)
How Raising Money Leads to Paid Social Which Leads to Raising More Money: (6:45)
Know Which Path You're Going Down, and Independent Sustainable Growth is an Option: (7:36)
Other Costs to Fast Growth, Designing for Average: (8:55)
Outdoor Voices' Brand Values Vs Company Values: (9:52)
Five Lessons to Take From Outdoor Voices: (11:19)
Tyler Haney Deserves Some Admiration: (13:47)
#merit
#menswear
#outdoorvoices
When I mention Clif bar -- I misspoke and said "Gary and Kit Crawford" instead of Gary Erickson and Kit Crawford.
Here's an article for more detail:
https://medium.com/swlh/vc-and-ecommerce-the-billion-or-bust-deathpact-e733420bb60
Our store launches this summer! Stay updated and get $10 off your first order:
https://merit.store/pages/newsletter-signup
Our subreddit: https://www.reddit.com/r/meritstore
Here are some time-stamps that may help out:
How Outdoor Voices Got Started: (0:00)
Things Start To Go Wrong: (1:12)
E-Commerce Economics Are Not Tech Economics: (2:24)
How VC Investment Changes Founder Incentives: (5:05)
How Raising Money Leads to Paid Social Which Leads to Raising More Money: (6:45)
Know Which Path You're Going Down, and Independent Sustainable Growth is an Option: (7:36)
Other Costs to Fast Growth, Designing for Average: (8:55)
Outdoor Voices' Brand Values Vs Company Values: (9:52)
Five Lessons to Take From Outdoor Voices: (11:19)
Tyler Haney Deserves Some Admiration: (13:47)
#merit
#menswear
#outdoorvoices
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