OpenAI, ARIA, and SEO Making the Web Worse

What is Atlas?
Atlas is OpenAI’s new browser with ChatGPT built in.

Why are ARIA tags mentioned?
OpenAI suggests adding ARIA tags to improve how ChatGPT understands web pages.

What’s the criticism?
Some say OpenAI’s real goal is to make it easier to extract website data.

Does OpenAI understand ARIA?
Critics argue OpenAI misunderstands ARIA and has a poor accessibility record.

Is ARIA always good for accessibility?
No — overuse of ARIA can make sites less accessible.

How could SEO marketers misuse this?
They might start stuffing ARIA attributes with keywords.

What’s the issue with ARIA “best practices”?
ARIA APG are just examples, not universal standards.

When is ARIA actually useful?
It helps on interactive sites like e-commerce for identifying clickable elements.

Could ARIA be abused for SEO?
Yes — especially attributes like aria-label or aria-roledescription.

What’s the final recommendation?
Avoid unnecessary ARIA use and consider not supporting OpenAI’s browser.

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