Online Quizzes for E-Commerce with Ben Parr, President & Co-founder of Octane AI

Ben Parr of Octane AI joins this episode of E-Commerce with Coffee?! appropriately caffeinated and energized to talk about zero-party data. This is the “future of e-commerce,” he assures us, and brands who don’t take action within the next year to year and a half will pay the price.

Ben makes a compelling case for the critical importance of zero-party data. Zero-party data, or data the brand collects directly from the consumer, will not only improve marketing but bring a better customer experience for consumers, too. Listen to this great episode for Ben’s insights!

➡️ Timestamps:
0:00-0:21 Intro
0:22-1:49 Ben’s relationship with caffeine
1:50-5:00 The growth of Octane AI (and Ben’s biggest lesson)
5:01-7:39 What is zero-party data?
7:40-11:29 Why would consumers give you that data?
10:30-12:09 Guided shopping experiences and quizzes
12:10-15:09 Common challenges in building these systems
15:10-16:19 The CX ecosystem with quizzes, pop-ups and offers
16:20-18:16 How data comes in from quizzes conversational pop-ups
18:17-21:19 How does a brand use that data?
21:20-24:14 The implications of these changes
24:15-25:57 Where to reach Ben
25:58-26:15 Outro

???? Get in touch with Ben at:
- LinkedIn https://www.linkedin.com/in/benparr/
- Facebook https://www.facebook.com/BenParr
- Instagram https://www.instagram.com/benparr/

???? Get in touch with Octane AI:
- Website https://www.octaneai.com/
- LinkedIn https://www.linkedin.com/company/octane-ai/
- Facebook https://www.facebook.com/octaneai
- Instagram https://www.instagram.com/octaneai/
- Youtube https://www.youtube.com/octaneai

#ecommercewithcoffee #amberengine #podcast #ecommerce #onlinequizzes #startups #ecommercestrategy #zeropartydata #customerexperience #guidedshopping

Keep up with the latest e-com trends at
- Blog: https://www.amberengine.com/blog-content
- Podcast https://anchor.fm/ecommercewithcoffee

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