One CTA per Email

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One CTA per Email

Call to action in an email is the driving force that guides recipients towards a specific goal, whether it's making a purchase, signing up for a service, or engaging further with the content. It's the crucial element that turns passive readers into active participants.

This is an email example where the eCommerce brand uses only one call to action in email. Is it good or bad? Find out in this short video.

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