Nearly 9 in 10 shoppers today are omni-shoppers – meaning they shop in retail and online. Sales are growing in e-comm channels. This short video provides an example of pack design success in an omni-channel context
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Retail Insights and Solutions:
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**About NIQ**
This content was produced by the data experts, engineers, customer service, and communications teams at NIQ. For more updates across FMCG, Retail, T&D, AI, Financial Services, State-of-the-Art research and data solutions, and more, follow NIQ here:
LinkedIn:
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NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Today, NIQ operates in more than 95 countries covering 97% of GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
For more information, visit:
https://www.niq.com
© 2025 Nielsen Consumer LLC. All rights reserved.
**Explore More from NIQ:**
Global Thought Leadership:
https://www.youtube.com/playlist?list=PLMRgihTSpjRYNTGXGbQ5-SWHFHKo6dq5P
FMCG Insights and Solutions:
https://www.youtube.com/playlist?list=PLMRgihTSpjRaV289tDPEgE0B0r1XMSjfB
Retail Insights and Solutions:
https://www.youtube.com/playlist?list=PLMRgihTSpjRa3esw0Jk6gj3xz6JS73TI-
Stay ahead of the curve with NIQ—where insights drive success!
---
**About NIQ**
This content was produced by the data experts, engineers, customer service, and communications teams at NIQ. For more updates across FMCG, Retail, T&D, AI, Financial Services, State-of-the-Art research and data solutions, and more, follow NIQ here:
LinkedIn:
https://www.linkedin.com/company/nielseniq/
Facebook:
https://www.facebook.com/NielsenIQ.global/
Instagram:
https://www.instagram.com/nielseniq/
X:
https://www.twitter.com/nielseniq
NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Today, NIQ operates in more than 95 countries covering 97% of GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
For more information, visit:
https://www.niq.com
© 2025 Nielsen Consumer LLC. All rights reserved.
- Catégories
- E commerce Divers
- Mots-clés
- fmcg, retail, datainsights
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